I'll be honest. I find it really hard to describe what I do. And here I am with a snazzy website hoping to charm you with a picture of a thoughtful audience member thinking about... err... Products and theatre? That makes sense because I've produced and directed over 20 really cool immersive shows and events in London and Berlin. But over the last 4 years, I've also worked with tech companies flying between London, San Francisco, New York and Berlin in product, community and marketing. A mind-bending journey to say the least.
I'm so proud of Knotch, in San Francisco and New York. I worked with the product team to turn it from a social app into a B2B solution. We cracked the product/market fit and Knotch has become the best way to measure the impact of digital content marketing working with Unilever, eBay, Ford, GE and more.
I've learned so much about turning a startup into a business. It's not a walk in the park. It's like a bunch of people holding the steering wheel of a speeding train that will either crash or transform into a spaceship and take off in glory.
My work revolves around shaping, defining and delivering products and building communities and processes around them. For the sake of simplicity, you can call me a product manager in tech-related work and a producer in theatre.
There's no typical project I've worked on. I've built a trusted user base for an email startup in San Francisco. Designed sales pitches for brands as theatre shows. Ran PR campaigns. Shaped a product to grow a female-only storytelling community. Built a career site to get young people into jobs they'd love. Made a comedy about depression via a successful campaign on Kickstarter.
I've run workshops and given talks at Central Saint Martins, Hyper Island, Royal Central School of Speech and Drama, Creative Mornings London, Makers Academy, We Are Museums or Jam, the awesome product conference.
I'm now based at as part of the Digital Media & Publishing team at the Victoria and Albert Museum in London. I scope, manage and ship all our digital products across our website, around the building or on people's mobiles.
Do you need my help? If you're after something standard, this approach is not for you. Stop reading. Close this tab. Spare yourself.
Then you're not just working on any product or service. You're either a mate from my theatre company Parrot in the Tank wondering what it is I actually do for a living, or you're someone working on a project designed to last – and for a good reason.
The latter? Let's chat.
How I can help you.
I've made shows and grown projects in London, Berlin, New York and San Francisco.
I'm now based in London.