I'll be honest. I find it really hard to describe what I do. And here I am with a snazzy website hoping to charm you with a picture of a thoughtful audience member thinking about... err... Products and theatre? That makes sense because I've produced and directed over 20 really cool immersive shows and events in London and Berlin. But over the last 7 years, I've also worked with tech companies flying between London, San Francisco, New York and Berlin in product, community and marketing. A mind-bending journey to say the least.
For almost 3 years I worked on a large digital transformation project as part of the Digital Media & Publishing team at the Victoria and Albert Museum in London. Working closely with designers, engineers, content makers, and other museum experts, I scoped, managed and shipped all our digital products across the V&A website, around the building and on people's mobiles.
I'm also so proud of Knotch, in San Francisco and New York. I worked with the product team to take their first product to market and Knotch is now the best content marketing intelligence platform for CMOs of leading brands such as Unilever, eBay, Ford, GE and more.
I've learned so much about turning a startup into a business. It's not a walk in the park. It's like a bunch of people holding the steering wheel of a speeding train that will either crash or transform into a spaceship and take off in glory.
My work revolves around shaping, defining and delivering digital products and services and building communities and processes around them. For the sake of simplicity, you can call me a product manager in tech-related work and a producer in theatre.
There's no typical project I've worked on. I produced an immersive audio tour for teenagers with Punchdrunk and The Workers at the V&A. I built a loyal fan base for an email startup in San Francisco. I designed sales pitches as theatre shows for brands and agencies. I ran PR campaigns. I shaped a product to grow a female-only storytelling community. I product managed a career site to get young people into jobs they'd love. I made a comedy about depression with the help of Kickstarter and the Arts Council England.
I've run workshops and given talks at Central Saint Martins, Hyper Island, Royal Central School of Speech and Drama, Creative Mornings London, Makers Academy, We Are Museums, Global Service Design Conference or Jam, the awesome product conference.
I now work as a Senior Product Manager at Made by Many in London, the innovation consultancy who has helped businesses like Finnair, Nando’s, Nike and others become digital faster.
Do you need my help? If you're after something standard, this approach is not for you. Stop reading. Close this tab. Spare yourself.
Then you're not just working on any product or service. You're either a mate from my theatre company Parrot in the Tank wondering what it is I actually do for a living, or you're someone working on a project designed to last – and for a good reason.
The latter? Let's chat.
How I can help you.
I've made shows and grown projects in London, Berlin, New York and San Francisco.
I'm now based in London.