I'll be honest. I find it really hard to describe what I do. And here I am with a snazzy website hoping to charm you with a picture of a thoughtful audience member thinking about... err... Products and theatre? That makes sense because I've produced and directed over 20 really cool immersive shows and events in London and Berlin. But over the last 4 years, I've also worked with tech companies flying between London, San Francisco, New York and Berlin in product, community and marketing. A mind-bending journey to say the least.
I'm very proud of Knotch, in San Francisco and New York. I was there to turn the product from a social app into a B2B solution – what we hoped was the best way to measure the impact of branded content. Knotch now works with Unilever, Bank of America, VICE, GE and more.
I've learned so much about turning a startup into a business. It's not a walk in the park. It's like a bunch of people holding the steering wheel of a speeding train that will either crash or transform into a spaceship and take off in glory.
My work revolves around managing products, communities and processes around building them. But for the sake of simplicity, you can call me a product manager in tech-related work and a producer in theatre.
There's no typical project I've worked on. I've built a community for an email startup in San Francisco. Designed a sales pitch as a theatre show. Ran PR campaigns. Built and launched a product at Advertising Week in NYC. Consulted on a product to grow a female-only community. Or made a show about depression including running a successful campaign on Kickstarter (mental health matters).
Do you need my help? I mean, if you're after something standard, this approach is not for you. Stop reading. Close this tab. Spare yourself.
Then you're not just working on any product or service. You're either a mate from my theatre company Parrot in the Tank wondering what it is I actually do for a living, or you're someone working on a project designed to last – and for a good reason.
The latter? Let's chat.