I'll be honest. I find it really hard to describe what I do. And here I am with a snazzy website hoping to charm you with a picture of a thoughtful audience member and a tagline that says I'm a theatre producer. That makes sense because I've produced and directed over 20 really cool immersive shows and events in London and Berlin. But over the last 3 years, I've also worked with tech companies in London, San Francisco, New York and Berlin leading on marketing and product. A mind-bending journey to say the least.
I'm incredibly proud of the last one, Knotch, in San Francisco and New York. I was there to turn the product from a social app into a B2B solution; the best way to measure the impact of branded content. Knotch now works with Unilever, Bank of America, VICE, General Electric and the Economist. I've learned so much about turning a startup into a business. It's not a walk in the park. It's like a bunch of people holding the steering wheel of a speeding train that will either crash (and it will a few times) or transform itself into a spaceship and take off.
I'm an odd mixture of a product manager and communications strategist. I sit in the middle of these to create projects for the community that matters to you. But for the sake of simplicity, call me a product manager in tech and a producer in theatre.
There's no typical project I've worked on. I've built a beta community for an email startup including an event at the Apple Store in San Francisco (for Paperfold). Designed an interactive sales pitch as a theatre show telling the story of a blind person in London (for Raising IT). Ran a PR campaign with the Wall Street Journal and launched a product at Advertising Week in NYC (for Knotch). Built product and content tests test to grow a female-only community (for Hub Dot). Or made a show about depression through Kickstarter (mental health matters.).
I'm also an experienced workshop facilitator and sometimes run sessions around building businesses and products at Central Saint Martins College, Hyper Island, Royal Central School of Speech and Drama and brands such as RB, Microsoft and Orange. I'm now based at the V&A.
Do you need my help? I mean, if you're after something standard, this approach is not for you. Stop reading. Close this window. Spare yourself. Still here? Then you're not just working on a product or service or a one-off project. You're either a mate from my theatre company Parrot in the Tank wondering what it is I actually do for a living or you're someone working on a project designed for a world that's a little bit better.
The latter? Get in touch and let's chat.
product manager | theatre producer