Eva Liparova is a freelance product lead and digital strategist.

With over 15 years of experience, I help cultural organisations define, develop and deliver effective digital solutions.

From digital transformation leadership through to delivering complex online destinations and services, I enjoy building products that meet user needs, business goals and technical demands.

As a product manager, I believe great digital services thrive when organisations focus on their users – in product development and at the heart of their company strategy and internal processes.

My expertise spans product management, user research, service design, digital strategy and change management.

With a background in start-ups and theatre producing, I love solving big problems, leading cross-functional teams and championing agile ways of working.

I’m based in Gothenburg and London.