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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Delivered in September 2025</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Launched in August 2024</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Launched in December 2023</image:caption>
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      <image:title>Home</image:title>
      <image:caption>Delivered in December 2022</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Launched in December 2021</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Delivered in April 2021</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Delivered in August 2025</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Delivered in June 2024</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Launched in September 2023</image:caption>
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      <image:title>Home</image:title>
      <image:caption>Delivered in September 2022</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Launched in December 2021</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Premiered in March 2019</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Since September 2024</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Delivered in February 2024</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Launched in January 2023</image:caption>
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      <image:title>Home</image:title>
      <image:caption>Delivered in May 2022</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Premiered in May 2021</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>20+ products launched in January 2017 - April 2019</image:caption>
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    <lastmod>2025-05-07</lastmod>
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    <loc>https://www.evaliparova.com/blog/2025/01/06/product-leading-conference-speaking-partnerships-my-2024-wrapped</loc>
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    <lastmod>2025-05-07</lastmod>
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      <image:title>Blog - Product leading, conference speaking, partnering: My 2024 wrapped - Make it stand out</image:title>
      <image:caption>Digital Works 2024 conference - photo by Thom Bartley</image:caption>
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      <image:title>Blog - Product leading, conference speaking, partnering: My 2024 wrapped - Make it stand out</image:title>
      <image:caption>Taster of the Southbank Centre website – from the homepage</image:caption>
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  <url>
    <loc>https://www.evaliparova.com/blog/2024/5/14/digital-works-conference-5-tips-for-every-product-leader-in-culture-part-1</loc>
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    <lastmod>2024-05-17</lastmod>
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      <image:title>Blog - Digital Works conference:&amp;nbsp;5 tips for every product leader in culture –&amp;nbsp;part 1</image:title>
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      <image:title>Blog - Digital Works conference:&amp;nbsp;5 tips for every product leader in culture –&amp;nbsp;part 1</image:title>
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      <image:title>Blog - Digital Works conference:&amp;nbsp;5 tips for every product leader in culture –&amp;nbsp;part 1</image:title>
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      <image:title>Blog - Digital Works conference:&amp;nbsp;5 tips for every product leader in culture –&amp;nbsp;part 1</image:title>
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      <image:title>Blog - Digital Works conference:&amp;nbsp;5 tips for every product leader in culture –&amp;nbsp;part 1</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/545ce6f9e4b003a2862f4a72/1715860908740-EIG0CJSPM9RISOO24EIM/NavigatingDigitalPower_DigitalWorks.jpeg</image:loc>
      <image:title>Blog - Digital Works conference:&amp;nbsp;5 tips for every product leader in culture –&amp;nbsp;part 1</image:title>
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      <image:title>Blog - Digital Works conference:&amp;nbsp;5 tips for every product leader in culture –&amp;nbsp;part 1</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/545ce6f9e4b003a2862f4a72/1715861162076-QU6XN3XSCPPTSIY1F7V6/DataPanel_DigitalWorks.jpeg</image:loc>
      <image:title>Blog - Digital Works conference:&amp;nbsp;5 tips for every product leader in culture –&amp;nbsp;part 1</image:title>
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  <url>
    <loc>https://www.evaliparova.com/blog/2024/2/9/scoping-and-delivering-national-theatres-revamped-black-plays-archive</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/545ce6f9e4b003a2862f4a72/2b9a11de-9c63-4e36-b852-7badd09740c7/Screenshot+2024-04-23+at+10.02.30.png</image:loc>
      <image:title>Blog - The revamped Black Plays Archive: Making plays and playwrights easy to find - Make it stand out</image:title>
      <image:caption>The homepage of the new Black Plays Archive makes it clear what it is, who it’s for and what users can do here</image:caption>
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      <image:title>Blog - The revamped Black Plays Archive: Making plays and playwrights easy to find - Make it stand out</image:title>
      <image:caption>The takeover menu makes it easy to search, browse or access resources relevant to end users</image:caption>
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      <image:title>Blog - The revamped Black Plays Archive: Making plays and playwrights easy to find - Make it stand out</image:title>
      <image:caption>‘Productions’ results can be filtered down to year ranges or decades, as well as cast size</image:caption>
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  <url>
    <loc>https://www.evaliparova.com/blog/2024/4/21/mused-vas-content-rich-website-designed-with-and-for-generation-alpha</loc>
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    <priority>0.5</priority>
    <lastmod>2024-05-17</lastmod>
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      <image:title>Blog - mused –&amp;nbsp;V&amp;amp;A’s new content-rich website designed for Gen Alpha - Make it stand out</image:title>
      <image:caption>mused aims to meet people where they are – based on their searches, and what’s trending on TikTok and instagram</image:caption>
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      <image:title>Blog - mused –&amp;nbsp;V&amp;amp;A’s new content-rich website designed for Gen Alpha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Working with users in early stage development to design a better product</image:title>
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      <image:title>Blog - Working with users in early stage development to design a better product - Make it stand out</image:title>
      <image:caption>Example ‘mission’ from testing in Maze – users could complete the test remotely by either writing feedback or clicking on certain calls to action in the mockups.</image:caption>
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      <image:caption>Example of an accordion-style vs a tabbed-style navigation. Source: component.gallery</image:caption>
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      <image:title>Blog - The new National Theatre website and the updates you need to know about</image:title>
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      <image:title>Blog - The new National Theatre website and the updates you need to know about</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Screenshot of the old Globe Player in desperate need of a re-platform and accessibility improvements</image:caption>
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    <loc>https://www.evaliparova.com/blog/2022/2/26/defining-opera-with-the-creative-team-behind-the-worlds-first-opera-in-hyper-reality</loc>
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      <image:caption>When are you ready to press the green light?</image:caption>
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      <image:title>Blog - Building products at a museum – the agile or fragile way?</image:title>
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      <image:title>Blog - How my nephew taught me to become a better product manager - Make it stand out</image:title>
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      <image:caption>The brilliant woman that is Shelly McKay, one week into our encounter.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/545ce6f9e4b003a2862f4a72/1452280026111-P7LX43QA0AL10789AS95/image-asset.png</image:loc>
      <image:title>Blog - 50 things I learned while solo travelling –&amp;nbsp;journal scribbles</image:title>
      <image:caption>A typical afternoon in Ambala, followed by ginger chai.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/545ce6f9e4b003a2862f4a72/1452293128749-2J43D06HPY3AA12RWCEA/IMG_2463.JPG</image:loc>
      <image:title>Blog - 50 things I learned while solo travelling –&amp;nbsp;journal scribbles</image:title>
      <image:caption>Antje, the best Berliner I could have hoped to hang out with. A marketing tech guru living in Delhi.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/545ce6f9e4b003a2862f4a72/1452280424950-P1Y5MJ55NOY9H3EOWJ4C/image-asset.png</image:loc>
      <image:title>Blog - 50 things I learned while solo travelling –&amp;nbsp;journal scribbles</image:title>
      <image:caption>Dogs in Lodhi Gardens with temples from 16th century.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/545ce6f9e4b003a2862f4a72/1452271236002-VV2EH03CPM0F6DZYIMQ2/image-asset.jpeg</image:loc>
      <image:title>Blog - 50 things I learned while solo travelling –&amp;nbsp;journal scribbles</image:title>
      <image:caption>The best Mama Sekhri.</image:caption>
    </image:image>
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      <image:title>Blog - 50 things I learned while solo travelling –&amp;nbsp;journal scribbles</image:title>
      <image:caption>2 months' worth of rent in London.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - 50 things I learned while solo travelling –&amp;nbsp;journal scribbles</image:title>
      <image:caption>The first chai in the Himalayas.</image:caption>
    </image:image>
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      <image:title>Blog - 50 things I learned while solo travelling –&amp;nbsp;journal scribbles</image:title>
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      <image:title>Blog - 50 things I learned while solo travelling –&amp;nbsp;journal scribbles</image:title>
      <image:caption>Shelly and Dan are mates from Australia. They bumped into each other in Rishikesh.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - 50 things I learned while solo travelling –&amp;nbsp;journal scribbles</image:title>
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      <image:title>Blog - 50 things I learned while solo travelling –&amp;nbsp;journal scribbles</image:title>
      <image:caption>Milk.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - 50 things I learned while solo travelling –&amp;nbsp;journal scribbles</image:title>
      <image:caption>Cake.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - 50 things I learned while solo travelling –&amp;nbsp;journal scribbles</image:title>
      <image:caption>The holy river Ganga.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - 50 things I learned while solo travelling –&amp;nbsp;journal scribbles</image:title>
      <image:caption>Rishikesh at sunset.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - 50 things I learned while solo travelling –&amp;nbsp;journal scribbles</image:title>
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      <image:title>Blog - 50 things I learned while solo travelling –&amp;nbsp;journal scribbles</image:title>
      <image:caption>My mate Anshuman from Berlin, the proud groom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/545ce6f9e4b003a2862f4a72/1452289793144-KLPRPTGKA1JI57J9DP8R/image-asset.png</image:loc>
      <image:title>Blog - 50 things I learned while solo travelling –&amp;nbsp;journal scribbles</image:title>
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    <image:image>
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      <image:title>Blog - 50 things I learned while solo travelling –&amp;nbsp;journal scribbles</image:title>
      <image:caption>Durgha is in 'Delhi Wednesdays', a community of friends who help each other out, and everyone's friends, and hang out every Wednesday.</image:caption>
    </image:image>
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      <image:title>Blog - 50 things I learned while solo travelling –&amp;nbsp;journal scribbles</image:title>
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      <image:title>Blog - 50 things I learned while solo travelling –&amp;nbsp;journal scribbles</image:title>
      <image:caption>The wonderful Singh family and us hanging out for the first time.</image:caption>
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      <image:title>Blog - 50 things I learned while solo travelling –&amp;nbsp;journal scribbles</image:title>
      <image:caption>I met Even on the plane. This is his dad and his mate's daughter on a Monday evening.</image:caption>
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      <image:title>Blog - 50 things I learned while solo travelling –&amp;nbsp;journal scribbles</image:title>
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