digital

Product leading, conference speaking, partnering: My 2024 wrapped

Product leading, conference speaking, partnering: My 2024 wrapped

From leading on digital transformations and new website launches, through to speaking at conferences, and forging new strategic partnerships around digital projects, 2024 was a very busy and varied year for me.

Here’s the freelance product gigs I worked on and some news of what’s to come in 2025.

Why artists probably don't give a crap about your brand

Why artists probably don't give a crap about your brand

An incredible young mind made a sold-out show – crowdsourced from over 100 people on the internet – that moved me like an unexpectedly great conversation with a stranger.

This is the story of how me as a marketer realised I’d totally got the wrong end of the stick.