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Why artists probably don't give a crap about your brand

Why artists probably don't give a crap about your brand

An incredible young mind made a sold-out show – crowdsourced from over 100 people on the internet – that moved me like an unexpectedly great conversation with a stranger.

This is the story of how me as a marketer realised I’d totally got the wrong end of the stick.

Why sharing private data just isn’t cool anymore

Why sharing private data just isn’t cool anymore

Snapchat turns down a $2 billion cash offer from Facebook. Google makes $16.8 billion in annual revenue via our emails. Facebook buys WhatsApp at $19 billion.

We are seeing a massive shift towards a trend in private, anonymised and disappearing communication. This is a call to action.