digital product

How to make data work – on the art of the possible through data

How to make data work – on the art of the possible through data

How can Chief Data Officers make data science ‘work’? Where should they start, how can they set their team up for success and what kind of challenges should they be anticipating?

I spoke to Piers Stobbs, Chief Data Officer at MoneySuperMarket, about how to set up data science teams for effective delivery – and serious impact.

10 speaker tips for sharing a product story as the Hero's journey

10 speaker tips for sharing a product story as the Hero's journey

Explaining how a complex product comes together to an audience can be hard. How much logic is enough logic, and when does detail become too much detail in a talk?

With my theatre director’s hat on, I’ve put together these tips around how I shaped my product story as a speaker at the product makers’ conference JAM London.

2017 at Digital Media at the V&A – the year in product review

2017 at Digital Media at the V&A – the year in product review

2017 has been an exciting year for Digital Media at the V&A. We’ve built some brilliant in-house products and with partners such as Google or Preloaded.

And so with this in mind, what did the year bring and what did we launch? Here’s our eventful year in (product) review.

How to build trust while building products

How to build trust while building products

It might sound obvious, but it’s pretty much impossible to build a brilliant product relatively fast, if you don’t work closely with stakeholders.

You can try, but chances are, it will be a disaster. Here are my tips to help you build trust in your cross-functional team while you build a digital product.

Building products at a museum – the agile or fragile way?

Building products at a museum – the agile or fragile way?

What does it really mean to be agile at a museum? Do you risk shipping half-baked products if you adopt the principles of the lean startup? Can you really say no to a security update mid-sprint?

Given the size and complexity of the V&A as an organisation, we have adopted some of the techniques from lean and agile, and discarded others.

How my nephew taught me to become a better product manager

How my nephew taught me to become a better product manager

Asking why and saying ‘I don’t know’ at opportune moments is very helpful in how you build products. Put simply, it’s good to think like a four year old sometimes.

These are my five favourite questions – inspired by my four year old nephew – that helped me define the new What’s On at the V&A website.

How colour and great design led us to 33% response rates

How colour and great design led us to 33% response rates

At Knotch, I had no idea colour would be so key to our products. We had a vision of a much more transparent, ‘measurable internet’ – and a mission to let people express how they felt online.

This is a story of how colour and great design came together to make this mission a reality.

Why artists probably don't give a crap about your brand

Why artists probably don't give a crap about your brand

An incredible young mind made a sold-out show – crowdsourced from over 100 people on the internet – that moved me like an unexpectedly great conversation with a stranger.

This is the story of how me as a marketer realised I’d totally got the wrong end of the stick.

Why sharing private data just isn’t cool anymore

Why sharing private data just isn’t cool anymore

Snapchat turns down a $2 billion cash offer from Facebook. Google makes $16.8 billion in annual revenue via our emails. Facebook buys WhatsApp at $19 billion.

We are seeing a massive shift towards a trend in private, anonymised and disappearing communication. This is a call to action.