digital experience

How to turn a Dickens manuscript into an immersive experience

How to turn a Dickens manuscript into an immersive experience

How might you bring a ‘difficult’ museum object – say a Victorian manuscript – to life to encourage teenagers to pursue their own creative endeavours?

A few of us at the V&A, together with immersive theatre experts Punchdrunk set out on a mission to create an immersive experience for them about Charles Dickens.

2017 at Digital Media at the V&A – the year in product review

2017 at Digital Media at the V&A – the year in product review

2017 has been an exciting year for Digital Media at the V&A. We’ve built some brilliant in-house products and with partners such as Google or Preloaded.

And so with this in mind, what did the year bring and what did we launch? Here’s our eventful year in (product) review.

How my nephew taught me to become a better product manager

How my nephew taught me to become a better product manager

Asking why and saying ‘I don’t know’ at opportune moments is very helpful in how you build products. Put simply, it’s good to think like a four year old sometimes.

These are my five favourite questions – inspired by my four year old nephew – that helped me define the new What’s On at the V&A website.

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Why artists probably don't give a crap about your brand

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Why artists probably don't give a crap about your brand

An incredible young mind made a sold-out show – crowdsourced from over 100 people on the internet – that moved me like an unexpectedly great conversation with a stranger.

This is the story of how me as a marketer realised I’d totally got the wrong end of the stick.