How colour and great design led us to 33% response rates

January 2, 2015

Eva Liparova

Building products, Community experiments

How colour and great design led us to 33% response rates

At Knotch, I had no idea colour would be so key to our products. We had a vision of a much more transparent, ‘measurable internet’ – and a mission to let people express how they felt online.

This is a story of how colour and great design came together to make this mission a reality.

November 21, 2014

Eva Liparova

Building products, Community experiments

Why we need a standard for non-verbal feedback online

November 21, 2014

Eva Liparova

Building products, Community experiments

In a world where we constantly shift between being offline and online, there seems to be a standard missing.

Though time on page, clicks, open rates, shares and commenting can determine engagement, none of these tools truly enable people to express how they actually feel about online content.