product testing

Making gin from scratch – how we created the Rabbit Gin by Animal Spirits

Making gin from scratch – how we created the Rabbit Gin by Animal Spirits

How do you create a new kind of gin? Learn more about the origin story of my side hustle Animal Spirits – a Bermondsey-based craft spirits company and the journey of how we made our first product, the Rabbit Gin.

From humble beginnings to the science-based formula and botanicals through to distilling it and bottling it – in between two lockdowns.

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How to build trust while building products

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How to build trust while building products

It might sound obvious, but it’s pretty much impossible to build a brilliant product relatively fast, if you don’t work closely with stakeholders.

You can try, but chances are, it will be a disaster. Here are my tips to help you build trust in your cross-functional team while you build a digital product.

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How colour and great design led us to 33% response rates

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How colour and great design led us to 33% response rates

At Knotch, I had no idea colour would be so key to our products. We had a vision of a much more transparent, ‘measurable internet’ – and a mission to let people express how they felt online.

This is a story of how colour and great design came together to make this mission a reality.