ticketing

Launching Viadukt with a record breaking on sale for Malmö's large venues

Launching Viadukt with a record breaking on sale for Malmö's large venues

Viadukt, a white-label purchase pathway product created by Substrakt, which I product managed, launched in 2021 – with record breaking online sales.

I interviewed Maria Girke-Magnusson (Malmö Live) and Josefin Carlsson (Malmö Opera) to discuss their experiences using Viadukt at their venues and what results it has brought to them and their customers.