digital products

Launching Viadukt with a record breaking on sale for Malmö's large venues

Launching Viadukt with a record breaking on sale for Malmö's large venues

Viadukt, a white-label purchase pathway product created by Substrakt, which I product managed, launched in 2021 – with record breaking online sales.

I interviewed Maria Girke-Magnusson (Malmö Live) and Josefin Carlsson (Malmö Opera) to discuss their experiences using Viadukt at their venues and what results it has brought to them and their customers.

10 speaker tips for sharing a product story as the Hero's journey

10 speaker tips for sharing a product story as the Hero's journey

Explaining how a complex product comes together to an audience can be hard. How much logic is enough logic, and when does detail become too much detail in a talk?

With my theatre director’s hat on, I’ve put together these tips around how I shaped my product story as a speaker at the product makers’ conference JAM London.

2017 at Digital Media at the V&A – the year in product review

2017 at Digital Media at the V&A – the year in product review

2017 has been an exciting year for Digital Media at the V&A. We’ve built some brilliant in-house products and with partners such as Google or Preloaded.

And so with this in mind, what did the year bring and what did we launch? Here’s our eventful year in (product) review.

How to build trust while building products

How to build trust while building products

It might sound obvious, but it’s pretty much impossible to build a brilliant product relatively fast, if you don’t work closely with stakeholders.

You can try, but chances are, it will be a disaster. Here are my tips to help you build trust in your cross-functional team while you build a digital product.

Building products at a museum – the agile or fragile way?

Building products at a museum – the agile or fragile way?

What does it really mean to be agile at a museum? Do you risk shipping half-baked products if you adopt the principles of the lean startup? Can you really say no to a security update mid-sprint?

Given the size and complexity of the V&A as an organisation, we have adopted some of the techniques from lean and agile, and discarded others.