2022 has seen me meeting a lot of digital needs in performing arts organisations. In this post, I share what these projects focused on, what we built and why.
I round them up by banging my usual product management drum. New digital products and solutions need to go hand in hand with new, thought through workflows designed for efficiency.
Viadukt, a white-label purchase pathway product created by Substrakt, which I product managed, launched in 2021 – with record breaking online sales.
I interviewed Maria Girke-Magnusson (Malmö Live) and Josefin Carlsson (Malmö Opera) to discuss their experiences using Viadukt at their venues and what results it has brought to them and their customers.
