How do you go about designing and building the right product for your target audience? Minimise the wrong decisions.
When I worked with Substrakt product managing Viadukt, we worked closely with users in the initial stages of design to build a product that makes it easier to book tickets to live performances online. Learn how you can do it too.
Viadukt, a white-label purchase pathway product created by Substrakt, which I product managed, launched in 2021 – with record breaking online sales.
I interviewed Maria Girke-Magnusson (Malmö Live) and Josefin Carlsson (Malmö Opera) to discuss their experiences using Viadukt at their venues and what results it has brought to them and their customers.
